Paris Exhibition Transformed Into International Brand Exhibition

　　 market In change, industry Changing, bearing the mission of the industry. Service trade The exhibition will also change. Has successfully held the five China in Europe. textile Fashion Trade Fair (CTAF) will become internationalized this year. brand While maintaining its previous trade functions, it will increase the introduction of fashion elements.

According to Lin Yunfeng, vice chairman of China Textile promotion and Trade Promotion Association, recently, with the development of the market, simple Procurement Exhibition can no longer meet the needs of enterprise development. The China Textile Industry Association and the Frankfurt exhibition company decided to start the apparel sourcing (APP) at the same time with the famous Texworld fabric exhibition in Paris from 19 to 22 September 2011. The traditional Chinese clothing trade fair will continue to be preserved in the form of the Chinese Pavilion. Paris international garment purchasing exhibition will be held as a dress exhibition parallel to Texworld. Together with Texworld, the exhibitors and professional spectators will show the charm and advantages of the industrial chain exhibition series. The exhibition will be held in Paris.

Lin Yunfeng emphasized in particular that APP is the joint development of China International Textile Promotion Association and Frankfurt exhibition company to create an international professional exhibition brand. CTAF, the national brand of China Textile and clothing exhibition, will continue to be retained as the symbol of the most important Chinese National Pavilion in APP.

Paris international garment purchasing exhibition has been in the form of CTAF IN TEXWORLD since 2007. After four years of steady development, it has become the first choice for Chinese apparel enterprises to enter the European market. Huang Xiaofeng, deputy general manager of Beijing pan Mei Garments Co., Ltd., who has been in Paris for many years, has told the media that the exhibition has played an important role in opening up the European market. Attending the exhibition to maintain customer relationship is one aspect, and it can also prepare for the next stage of trade cooperation. The most profound experience of exhibitors attending the Paris exhibition is that only by participating in the exhibition to get a deeper understanding of the European market can we meet the needs of customers accurately and win business opportunities.

Paris exhibition relies on the influence of Texworld to grow rapidly. It also brings new elements to the Texworld exhibition. It is an important promoter and participant to the fashion exhibition. It is also the quintessence and vitality of the new Apparel Soucing exhibition in Paris this year.

Four years of successful exhibition, clothing exhibitors CTAF recognition gradually increased. Texworld has been expanded for the same time because of CTAF's same hall. Texworld also won the direction of new development and breakthrough because of the success of CTAF. CTAF has become the best example of Frankfurt exhibition company to attract other countries and regional garment enterprises to participate in APP exhibition. It is reported that in February 2011, Texworld made a new interpretation of the relationship between the three industrial chain elements of designers, fabrics and fashion, and made great progress in the exhibition image, marketing promotion and booth layout. It made preparations for the September Apparel Sourcing exhibition.

The Paris exhibition will take on a new look this year. Lin Yunfeng revealed that in line with the one-stop procurement trend of the global textile and garment industry, the Paris exhibition has been transformed into an international and professional exhibition, which can bring more trade convenience to buyers, thereby helping exhibitors to gain more trade opportunities, and also help Chinese enterprises to establish new advantages and new positions of Chinese garment enterprises in the same competitions with other countries and regions in the world.

More importantly, the brand new Paris is located in fashion sourcing to provide a global platform for trade exhibitors and professional audiences. From art design to industrial production to the final product promotion, Texworld and Apparel Sourcing hold the same position as the same hall, which is the foothold of the fashion design industry and sales terminal of the textile and apparel industry chain.

Lin Yunfeng believes that in the current fierce competition in the exhibition industry, APP is a new face. The appearance in Paris must reflect the overall upgrading of the industry. As an important exhibition area of APP, CTAF must introduce China's important industrial clusters and clothing brand enterprises to the exhibition. On the APP exhibition platform, the overall image of the Chinese apparel industry is displayed. At the same time, it will provide more opportunities for contacts and exchanges between Chinese exhibitors and new generation designers in Paris and even Europe. Through effective docking, Chinese enterprises will be promoted from OEM to ODM. The Paris exhibition is based on helping Chinese enterprises become brand suppliers. It is also the best choice for Chinese enterprises to seek international cooperation in design and brand. These changes will turn China's own exhibition into an international exhibition and allow China's textile overseas exhibition to truly integrate into the international exhibition platform. Under the background of world economic integration, the internationalization of exhibition is an inevitable trend of China's own exhibition. Although the Paris exhibition is still dominated by procurement functions, it will become a platform for technological exchanges and brand cooperation between Chinese and foreign enterprises.

By participating in the Paris exhibition, exhibitors can share the latest information in the global industry, and seek resources for channel cooperation through participation. In addition, enterprises will be able to grasp the trend of European new season and grasp the evolution of European garment market. The added value of these trade transactions is sometimes more important. It is a valuable nutrient for Chinese enterprises to upgrade their industries.

It is reported that the exhibition area of the new Paris exhibition will reach 6000 square meters. The CTAF exhibition area will encourage outstanding Chinese textile and garment enterprises with original brand and independent intellectual property rights to participate in the exhibition. The exhibition is positioned as a professional trade exhibition. At the same time, it focuses on promoting exchanges and brand cooperation between Chinese and European textile industries, promoting the promotion of China's outstanding original textile and garment brands, and promoting the upgrading of China's textile and garment industry. The exhibition will also perform on-site costumes and professional activities.