Jinjiang'S Footwear Exports Earned $972 Million In July.

In 1-7 months, Jinjiang inspected 283 million pairs of export footwear products and 972 million yuan in value, down 0.08% and 12.31% respectively.

There are three main reasons for the growth of foreign exchange earnings. First, Jinjiang is stepping up its publicity efforts as the "China Shoes Capital" and "brand capital". It will facilitate the entry of major footwear brands to form a shoe brand exhibition center and attract more domestic and foreign businessmen to visit and negotiate. Two, Jinjiang brand enterprises accelerate the pformation from production processing to brand marketing, and small and medium-sized foreign trade processing enterprises provide OEM services for brand enterprises to form a production collaboration system for small and medium-sized enterprises. Three, many large scale and powerful shoe enterprises cooperate with universities, research institutes and other institutions to strive to master core technologies, continuously improve product development and manufacturing level, and enhance brand value and product added value.