Clothing Guide Sales Should Catch The Appetite Of Customers.

< p > "you can try it on if you like," "this is our new model, welcome to try it on"...

On weekends, journalists and friends go shopping in Xidan, almost every time they enter a a target= "_blank" href= "//www.sjfzxm.com/" > clothing shop "/a" shop, the shop attendants voice their voices loudly, shouting "these warm words".

When we walked into a shop, the little fish just touched a a target= "_blank" href= "//www.sjfzxm.com/" > the clothes "/a". The waitress shouted at the side: "Miss, this is very suitable for you. Try it on!"

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< p > this is the little thing I encountered when I was shopping. I can think of it carefully. From the memory of shopping, similar words always seem to be full of consumers' ears, even though consumers are already "looking at dishes", but the guide buyers in clothing stores are still enthusiastic.

Is it a blessing for consumers not to "enjoy" the waiter's enthusiasm, or does the shopping guide do not catch the appetite of consumers? < /p >

< p > < strong > how many shopping guides are expelling customers? < /strong > /p >

< p > mature brand terminals and general brand terminals have different performance. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How can the terminal image of the clothing brand attract consumers? Wang Jiansi, an expert on a target= "_blank" href= "//www.sjfzxm.com/" > /a > Terminal actual combat training, he introduced, after a large number of investigations, many clothing stores are buying them every day to expel customers.

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< p > "every day may sell less than a few clothes, but we are not aware of it! What is more serious is that we lose the foundation of the survival and development of the store brand image.

Therefore, the incompetent salesperson is the biggest cost and profit black hole of a store. "

Wang Jiansi believes that all this stems from the fact that the shopping guide uses the communication method and the customary selling skills to communicate with customers. The reason why shopping guides do this is that they simply don't know how to communicate with customers.

In fact, the way that shopping guides express content is much more important than the content itself.

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< p > terminal image is summarized in four aspects: store image, service, sales and product.

What is the impact? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to customers, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see the products and listen to introductions. Third, customers really want to stay, and they can sell products by skillful "a href=" //www.sjfzxm.com/news/index_s.asp "> sales" /a "skills. Fourth, while purchasing agents understand products and master a wealth of product knowledge, they can sell products better, sell value for money, and even get value for money. In these respects, the brand image is in the end.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

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