Wu Shuxing: Learning Together To Create Vertical E-Commerce Platform

Huadu Shiling, which is known as the "leather capital of China", is a pivotal place in leather and leather industry. Today, the industry elite gathered here, focusing on the wisdom of "how to help the transformation and upgrading of traditional industries". Wu Shuxing, President of E-Commerce Association of Huadu District, Guangdong, President of Harbin Institute of electronic commerce, was invited to attend the seminar on e-commerce.

"On the day of" double eleven "just now, Tmall Network transactions amounted to 57 billion 100 million yuan. According to incomplete statistics, there are dozens of billions of transactions in leather goods and bags, and Shiling accounts for about 3 hundred million. Why did this happen? "At the very beginning of the speech, Wu Shuxing threw up such problems.

　　 Shiling As the capital of China's leather goods, many domestic and foreign leather goods are produced in Shiling. And there are many excellent and innovative ideas and good brands, but this is a product of good quality and low price. Finally, there are few real sales outlets, but the main reason is the serious homogenization of products and fierce competition in the prices of similar products.

The reason is Wu Shu Xing It seems that it is because many people want to be an electronic business, and when they see a high profit, they go all the way up to the top. When they encounter good brands, manufacturers compete for processing and production, resulting in serious homogenization of products, good brands become rotten brands, and market prices continue to fall.

In 2010, she began to do business in Taobao and Tmall. She told us from her personal experience that to do business is not to set prices, but how we should learn and how to make good brands.

The era of price fixing is over. Shiling is really trying to build a vertical platform in the process of transformation and upgrading. The electricity supplier has changed too fast. In a few years, it has gone through the development of B2B - B2C - O2O - the Internet of things. In order to better cope with the changing situation, small and medium-sized enterprises should jointly face, learn together, make progress together, share resources, and win each other.