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ZARA's Two Quarter Profit Declines &Nbsp, And Growth Trend Slows Down.

2011/5/3 16:36:00 79

ZARA Two Quarter Profits Fell Sharply

WOW! Slow down! The unruly wild horse has been stopped like this! Though it is a bit tricky, it does not mean economic or financial trouble.

ZARA

Last week, the parent company announced that the company's second quarter profits had seen a sharp decline, and the growth trend, which was once thought to be unstoppable, is slowing down.


After seven years of rapid growth, it may be "this time".

Fast fashion

The best footnote for industry.


The famous designer team created "

Instant style

"It shook industrial myths and led the secular public to take a look at the industrial productivity level once again to the peak.

It also proves that fashion is no longer an elitist industry, and celebrities are trying their best to create cheap elegance, such as high fashion.


But like all other fashion products, brilliance means the end.

For the fast fashion industry, this is the right time - perhaps in November, when Comme des Garcons and the cerebral Rei Kawakubo two cooperate with H&M companies.


All began four years ago, when Karl Lagerfeld once identified a "cultural shock" rotation consumption system in H&M, and set up a "shopping spree" camp in the world's first cities to establish its own fashion layout.

This sustainable growth plan started in H&M and created a media miracle.


So far, their concerted action has made billboards all over the United States.

At present, H&M has rapidly promoted a group of designers from the Roberto Cavalli to Viktor and Rolf under the strict and meticulous screening system.

The Topshop store in London has also increased the number of its long-term collaborator designers (Celia Birtwell, Zandra Rhodes, etc.), and they will launch the unique model Kate Moss to the partners as a "Design Star".

Just this month, these products will be on the scene at the Paris fashion feast and will be in sharp contrast with the New York hotspots.


The concept of advanced fashion is a good thing in the long run when it comes down to the altar in a affordable way.

In fashion history, there has been a similar situation in two periods. One is the pragmatism retro style which was first prepared in 1960s in the field of high fashion. In 1984, the Giorgio Armani of the Armani empire was established, which once again made the same idea fashionable in the fashion industry.


However, with the steady increase in the cost of clothing design, the price of "fast fashion" is falling significantly.

If we take Italy's cappuccino coffee and French croissant crisp as the standard, the price of "fast fashion" is just like that.

If you look at a dress in Primark on Oxford street in London, then go to the Selfridges cafe at the corner of the corner, then you will spend 6.5 pounds and 11.9 dollars on your breakfast and your skirt.


This will create an impression that is not so easy, that is, how such a cheap garment is made.

Saks Fifth Avenue's fashion manager Michael Fink pointed out, how do you buy such a cheap product? If it will become no longer expensive, who can manage these clothing products in a reasonable way?


Adrian Joffe, leader of Comme des Garcons, pointed out that he had been surprised at the level of supervision in the manufacturing process of H&M - they made CDG Series in China and Romania and made perfume in France.

Joffe reviewed his experience of producing wallet, and said that their control over their factories was unbelievable.

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