Fashion Industry: Run Fast And Keep Up With Others

Brand and innovation have become the key words in media and public opinion in recent years.

In 2010, China surpassed Japan and became the "second largest economy in the world". Super purchasing power attracted international attention.

China has attracted the attention of international excellent brands and has become the main target market for its expansion.

Enter "12th Five-Year".

The development of fashion industry is amazing. The concept of globalization brought by information is no longer a fairy tale for China to integrate with the world.

The garment industry is undergoing profound changes, and the whole industry has entered a period of adjustment.

A variety of innovative thinking and business models continue to emerge, and the changeable market environment makes the new brand game start.

The clothing industry is entering the era of "commercial giant" and "brand big Mac" PK.

It's the market that runs fast.

"When I was serving as ambassador to Britain, I remember that President Shen Yongfang led Shenzhen for the first time.

Vice Minister Fu Ying said that if we get out of London's old Heathrow airport and come out of the new terminal three in Beijing, we will feel a great difference, but that does not mean that we have surpassed Britain in many ways.

There is still a huge gap between Britain and the United Kingdom in terms of the maturity of social management and laws and regulations, in terms of technology and innovation.

The fashion industry market, like all kinds of fruit in the international dish, the delicious fruit dish brings a comprehensive effect. Fortunately, China occupies a place.

"The development of China's garment industry is facing a new situation of great changes in the international and domestic markets.

At present, China's garment industry is also in a big but not strong stage.

The reason why it is "big" is that we have a large scale of international garment production capacity, and many international brands are made in China.

The clothing industry is not strong enough to say that our clothing industry is still in the low end of the industrial chain and lacks China's own international brand.

Vice Minister Fu Ying said.

The outbreak of the global financial crisis has brought about new changes in the international clothing market.

The financial crisis has affected many traditional developed countries, and the survival and development of European and American brands have been impacted.

A domestic brand in the European market research found that the new generation of designers and professionals in the fashion industry are facing the pressure from the aura of famous international designers, and on the other hand, they are faced with the confusion caused by the shrinking fashion market.

"From the point of view of the market, China has attracted more attention from the international community and has become the first big market for many famous international brands.

It should be said that for our country's clothing industry, the most important thing is to participate in international competition, give full play to its own capital advantages, expand domestic and foreign markets, and create opportunities for internationally famous brands.

New market opportunities provide opportunities for mergers and acquisitions for China's capital and brand.

China has become the largest consumer market in the world, and has become the focus of international market pfer. Many brands no longer shout to go abroad, but do everything possible to stabilize and harvest a larger share of the existing market.

Changes in the industry will inevitably lead to business pformation.

Conventional

That's the concept.

"In fact, the western fashion industry has begun to pay close attention to the" Chinese elements ".

Recently, international fashion brands have launched a strong Chinese style on the T platform.

In the international fashion industry, there is hardly any fashion brand that does not take Chinese elements as the source of inspiration. Many famous fashion designers pay great attention to excavating the ancient and mysterious Chinese culture.

Some Chinese faces have become the new favorites of T, and the Chinese style has become the most fashionable term of in.

Vice Minister Fu Ying said.

The challenge is also obvious.

In the "China excellent brand terminal operators conference", vice minister Fu Ying gave three suggestions: China's garment industry to the world, first of all, we need to increase our competitiveness in the domestic market, strive to keep and expand our domestic market share, and defend the advantages of time, place, and people.

Second, increase the awareness of brand cultivation and strengthen the education and training of consumers' Chinese brand concept.

Learn the way and ability of self promotion of international brand, and strive to expand popularity; third, distinguish the different needs and habits of different markets. Chinese designers should strengthen their understanding of western culture and understand Chinese culture deeply.

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According to Vice Minister Fu Ying, a Chinese who makes a Chinese clothing brand overseas does not understand the concept of domestic suit highly respected.

He said that large hotels, shop managers and managers in China wore suits, while the salesmen wore Chinese style gowns or cheongsam. Did the Chinese themselves put their suits into the position of being the leader of Western clothes? The old man said very well that Chinese culture is the most original concept of itself, abandoning the essence and abandoning the most international concept.

"In recent years, people have been discussing the issue of" national costume "and" Hanfu ".

Of course, the problem of clothing can not be separated from the needs of the market and consumers. It needs to find a perfect combination between the international standard and Chinese characteristics.

At present, in the formal banquet, Chinese clothing such as small collar can be a way to solve the problem.

China has a rich cultural background, and the development of the domestic garment industry needs to consider how to integrate Chinese traditional dress with the western fashion and develop Chinese traditional culture, and at the same time innovate and add the rhythm of the times. This may be the key to the opening of the brand door in the Chinese clothing industry.

I remember that some foreigners in Beijing saw a "demolition" character on a hundred years' cottage. They thought it strange that they should not be demolished, but they should be well preserved.

Reporters believe that the concept of our clothing industry is the same, should not be demolished in the influx of western fashion culture, but to carefully repair and maintain, so that the ancient Chinese culture in the fashion of innovation warmed up.

Vice Minister Fu Ying's speech not only brought speculation to the brand, but also brought some thoughts to our industry media.

Culture takes the lead, such as "Yi Hui", "Jiangnan Bu Yi" and "Yi Fei", and so on. It is a brand of Chinese culture. Its future market share is more mature with the maturity of cultural concept.

The brand big Mac is produced in foreign countries. Whether it is CHANEL or LV, in the final analysis, it is the product of culture.

Keeping up with the concept of changing times is the ultimate market winner.