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2015 Dyeing And Dyeing Industry Revenue Is Expected To Break 100 Billion Yuan

2011/12/1 14:03:00 20

Industry Standard Brand Market

Recently, the Ministry of Commerce issued the Ministry of Commerce's Guiding Opinions on further developing the washing and dyeing industry during the "12th Five-Year" period.

laundry and dyeing industry

We should speed up the pace of facilitation, linkage and standardization, comprehensively improve the quality of service, promote the pformation of development mode and structural optimization, and constantly scale up.

brand

Modernization and modernization.

During the "12th Five-Year" period, we strive to increase annual operating income of washing and dyeing industry by more than 18% and break through 100 billion yuan by 2015.


China's washing and dyeing industry has developed rapidly, but there are still some problems to be solved in the development of the industry, including

Industry standard

The system is not perfect, the lack of skilled workers, the modernization level of the industry is not high, the washing and dyeing equipment and the quality monitoring means are relatively backward.

The opinions put forward that we should vigorously develop popular and convenient washing and dyeing services in order to better meet the needs of the middle and low income groups in washing clothes for washing clothes. We should develop centralized washing in the washing of public textiles, and vigorously promote the construction and scale development of modern large-scale laundry factories.

The opinions put forward that we should vigorously implement the brand development strategy of the dyeing and dyeing industry, support the backbone enterprises in washing and dyeing, strengthen technological research and development, equipment pformation and new technology application, and actively develop modern management methods such as chain operation, franchising, logistics and distribution, integrate the resources of the industry, and reduce the cost of operation.

market

The occupancy rate forms a group of advantageous brand enterprises with good social reputation and strong competitive strength.

We should strengthen exchanges in the industry, increase publicity and promotion efforts on excellent corporate brands and service brands, give full play to the leading role of brand enterprises, promote the industry to strive for excellence, and drive the whole industry to enhance the level of management and service.

The opinion requires that service innovation be carried out to improve service quality.

We encourage the enterprises to innovate their service methods, vigorously develop new marketing methods such as telephone, Internet booking, door-to-door delivery, clothing payment, online payment and settlement, so as to facilitate the consumption of residents, explore and develop the mode of leasing and distribution of public textiles, and promote the intensive development of the dyeing and finishing industry.

Guide enterprises to improve the quality management system of washing and dyeing, effectively track the quality of washing and dyeing services, and constantly improve service levels and customer satisfaction.

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