China'S First Luxury Brand Of Men'S Wear Is Coming Out.

China Fashion Limited by Share Ltd announced recently in Beijing that it is building China's first luxury.

Francesco Fiordell, the chief designer of the "community", is currently the design director of Zegna Asia, Italy.

Francesco is very interested in Chinese culture. So far, he has lived in China for six years, and is very interested in Tang poetry and jade articles.

He thinks that China emerged as a world factory image ten years ago. With the development of the market, China now has the strength to make its own brand.

Chinese culture is extensive and profound, especially the color of architecture and national costume is very distinctive, contrasting, gorgeous and overflowing, which is totally different from western aesthetics.

Francesco told reporters that the "brand" brand is very luxurious, expressing the lifestyle of Italy's romantic classics, but it will not be Zegna's replica. It will feel very internationalized and retain the Chinese elements in it.

For example, Chinese unique collar and embroidery will appear in the details of the design.

The most important thing is quality and

A set of custom-made "country" suits, with a common price of 30 thousand ~8 million, is half cheaper than a large number of customised prices in foreign countries.

Zhan Yingjie introduced that the "community" is divided into four series: one pillar, a suit series, two open China, Zhongshan suit series, three regression, leisure series, four love LOVE, hand knitted sweater series.

At the same time, Francesco believes that the biggest problem of many Chinese garment enterprises is that they need to pay attention to design and respect for personalized things. On the other hand, they attach great importance to professional managers.

Enterprises must have an international vision to develop in the long run.

In the international men's wear market, the consumption ratio of formal wear and casual wear is 6: 4.

It can be predicted that in the next 5 years, China's men's wear high-end custom market will rise from 40% to 50%.