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Shenzhen Clothing Independent Brand Occupies The First Place In The Whole Country.

2012/2/20 16:59:00 3

Shenzhen Clothing Brand City First

Whether the number of brands, the number of enterprises or the output value, Shenzhen clothing industry ranks first in China's cities, and has complete supporting industrial system and gathering advantages. The products sell well in large and medium-sized cities at home and abroad, and the market share is more than 50%. Shenzhen designer brand is also frequent in international fashion Zhou Liangxiang.


In the past year, Shenzhen garment industry has made great efforts to develop. domestic The external market also builds an industrial gathering base to create a development platform to promote the rapid development of Shenzhen's garment industry.


Among them, the Shenzhen garment industry gathering base in Baoan big wave street has successfully introduced Mass Phil, gleth, Carle, Dan Tang and other Shenzhen front-line clothing brand enterprises, and has become one of the 9 rapid industrial parks in Shenzhen.


According to the plan, the base will include four major functional zoning. The A area is an industrial functional area, concentrating on Mass Phil, fashion shadow, Zhong Hui Fu (VIN snow), and so on. B district is a commercial supporting area. It will provide about 100000 people with quality living and business matching in catering, accommodation, entertainment and consumption. The C area is a headquarters economic zone. It will build clothing research and development center, clothing Institute, small and medium-sized business incubator and other facilities. The D area is an ecotourism area with a planned area of more than 2 square kilometers, and the investment is expected to reach 100 million yuan. The base will be integrated with modern garment design, research and development, including production, learning, research, business and trade associations. Manufacture Base.


In 2011, the garment industry in Shenzhen mainly focused on innovation, accelerating the readjustment of the industrial structure and making steady progress in the domestic first-line brand. At present, Shenzhen has more than 2500 garment enterprises, 350 thousand employees, more than 800 clothing brands, and its output value exceeds 100 billion, and exports nearly tens of billions of dollars.


In 2011, the Shenzhen Apparel Association formed an "European Economic and trade delegation". Britain Italy and France organized the "fashion Shenzhen Shenzhen fashion industry promotion" series to promote the integration of Shenzhen fashion industry into the international fashion trend, provide opportunities for enterprises and designers to perform in the international fashion stage, expand the international status of Shenzhen's apparel industry, and at the same time, Shenzhen Garment Association actively cooperate with Shanghai, Hangzhou and Harbin to allow more Shenzhen clothing brands to go out of Shenzhen and go overseas. The eleventh garment trade fair has a turnover of nearly 12 billion yuan.

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