High Order Women'S Clothing Three Giants

Balmain's Elegant Costume

1951, Paris, designer Pierre Balmain and his works

Over the past few seasons, Balmain has used the water washed and polished white worn-out jeans and hardy style jeans of the talented designer Christophe Decarnin Shoulder padded jacket , which has become a brand popular with super fashionable girls. However, this brand is not a "new fashion brand". It was founded in 1945 by Pierre Balmain, a French fashion designer. It is an old brand custom fashion house. It, together with Dior and Balenciaga, became the three giants of custom fashion after World War II.

Balmain dress in 1954

The former Pierre Balmain's name represents a unique understanding of elegance, means that the royal family and the clients of film and television stars, and becomes a universally recognized fashion symbol.

1957 Balmain Dress

Balmain dress in 1961

In the old days, Balmain's Design In particular, the evening dress is good at quality, combining the femininity and elegance, and its customers include movie stars and royal nobles.

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Christian Dior's peak of advanced customization

Christian Dior evening dress in 1950

When Christian Dior is mentioned, it is the peak of luxury in the 1950s and advanced customization. On February 12, 1947, Christian Dior lent money to hold a show of high-end ready to wear, which shocked the whole world: the skirt made of extremely extravagant cloth outlined the long lost femininity, completely different from the popular shoulder pad coat before the war. When the models appeared in the show wearing Mr. Dior's new fashion, the women present not only held their breath in shock, but also felt depressed and uneasy about their jackets and skirts. A sense of urgency to start a new life firmly captured their desires. When the last model left, the audience who were still immersed in the elegant atmosphere woke up and burst into applause.

Christian Dior dress in VOGUE magazine in 1952

This series named "New Look" really ended the Second World War. When Rita Hayworth, a sexy baby in Hollywood, wore this series of slim waist dresses, she said excitedly: "The war is over, thanks to our new style of fashion!" In the United States, Dior became a French celebrity second only to General de Gaulle. He not only designed a suit of clothes, but also designed a new life opportunity, a leisurely and beautiful gesture that can only be seen in peacetime.

1957 Dior Advanced Customization Release Salon

Mr. Christian Dior (died in 1957) tried on with models in the studio

Marie France Pochna, a French fashion person, said: "The emergence of New Look makes the world look New." Mr. Christian Dior completely defeated Mrs. Coco Chanel and became a fashion giant in the 1950s. Since the first press conference of Dior in 1947, Dior has been the leader of high-end customized fashion.

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Balenciaga and his exquisite tailoring

Like Balmain, Balenciaga (Balenciaga) belongs to a brand that was once forgotten and has been revived in recent seasons. Balenciaga in the old age is not "futurism" and shiny materials, it is an old fashion house, like Dior, famous for its extremely gorgeous high-end customization.

Balenciaga dress in VOGUE magazine in 1950

Balenciaga is famous for her cutting skills. Oblique cutting is his family's specialty, which emphasizes the specific sexy parts of the human body with flowing lines. In structure, it always keeps between the width and fit of the garment, which makes it comfortable to wear and looks more beautiful. Balenciaga skillfully uses people's visual illusion to strategically lower the belt, or raise it above the ribs, or even cleverly hide it in tights, making the clothes look more perfect. Once a person with a non ideal figure wears Balenciaga clothes, he or she immediately looks radiant.

Balenciaga dress in 1951, founder Cristobal Balenciaga opened a Balenciaga senior women's dress company in Paris in 1937

In 1954, Mr. Balenciaga's fashion release work Balenciaga's fashion was regarded as a revolutionary trend guide, and many celebrities and nobles were designated to wear his fashion. These loyal customers include the Duchess of Windsor, Princess Grace Kelly, and so on. They were all celebrities who were voted as the best dressed by major fashion magazines in the world that year.

1954 Mr. Balenciaga's Fashion Release Works

In the 1950s, Balenciaga's business could be as big as Dior, a fashion giant... if he wanted to. However, compared with Dior's 1000 employees, he only employs 400 people, and intends to keep this number. In addition, Balenciaga also regularly rejects some orders to ensure the quality of his design. "The main task of a designer is to create beautiful and elegant dress 。” Balenciaga said.