Interview With Deng Nanguo, Manager Of PEAK Guangzhou R&D Center

　　 Peak Sports It is a group enterprise with the purpose of "creating an international brand" and the goal of "building a century old excellent enterprise". Since its establishment in 1989, the company has developed rapidly with the enterprise spirit of "unity, realism, efficiency and brand creation" and the employment concept of "respecting, discovering, understanding and shaping people". At present, the company is a leading sportswear brand enterprise in China, integrating professional research, development, manufacturing and sales of professional sports equipment and equipment such as shoes, shoe materials, clothing, bags, etc. According to a market survey conducted by Frost&Sullivan in November 2008, [Peak] is one of the three most famous sports shoes and basketball shoes brands in China.

Deng Manager of PEAK Guangzhou R&D Center

Today, the reporter of World Clothing, Shoes and Hats Network interviewed Peak Mr. Deng, Manager of the Affairs Department of Guangzhou R&D Center, asked us to Sports brand Have a deeper understanding.

PEAK Guangzhou R&D Center was established in Guangzhou in 2006. It is a clothing R&D center of PEAK Group in Guangzhou, mainly engaged in clothing R&D. It was officially settled in the Creative Park on April 31, 2010. The settlement in the Creative Park is mainly based on the comprehensive consideration of office environment, humanistic environment and talent demand.

The future development of PEAK Group's marketing network focuses on foreign markets and northern markets. As a fast-growing sportswear enterprise, PEAK Sports has a huge distribution network. As of December 31, 2011, there were more than 7000 PEAK authorized retail stores worldwide operated by the Group's distributors or its third-party retail store operators. The mature brand operation system combining production and marketing makes its export business spread to more than 70 countries in Europe, the United States, Asia, Africa and Australia.

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In the face of the labor shortage in the clothing industry in recent years, Manager Deng of PEAK Guangzhou R&D Center confidently said that they had never appeared. The principle that Chairman Xu Jingnan has adhered to since he founded Peak is to pay wages on time every month. PEAK has never defaulted on employees' salaries. PEAK has its own trade union, its own internal magazine New Vision, and its own magazine PLAY, which have played a very good role in enriching employees' cultural spare time life. Therefore, PEAK employees have a strong sense of belonging to PEAK and never leave easily.

Basketball is PEAK's international and professional positioning. PEAK's ultimate goal is to be the first in China and the world. PEAK has been focusing on innovation and R&D in its brand development for more than 20 years. It has an enterprise technology center and a R&D team with strong technical force; In China, PEAK is not only the official market partner of the NBA, but also has formed an official market partnership with FIBA. It has become a well deserved leading basketball brand in China and is moving towards an international first-class sports brand.

Facing the future, PEAK will continue to take the mission of "actively promoting the development of global sports, providing sports goods and services that satisfy customers for human healthy life", adhere to the concept of "people-oriented, creating value for customers", carry out both endogenous growth and external expansion, and face both domestic and foreign markets, While further strengthening the leading position in China's basketball equipment, we will create "brand internationalization and product serialization" and strive to become a world-class sports brand with international competitiveness.