Supermarket Clothing Sales Decline Year By Year Is Not Optimistic About Supermarket Market

< p > < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > shops are everywhere. Today, the sales of clothing in supermarkets have decreased year by year and become embarrassments in many supermarkets.

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< p > yesterday morning, the reporter came to a large supermarket in Dongmen, where the left hand was the clothing area.

At present, the summer season T shirts, shorts, tow a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > many clothes are covered with discount labels, and an average of more than 30 yuan can buy a T-shirt. However, the reporter stood in the clothing area for 20 minutes, and found that few customers really came to buy.

"Who goes to the supermarket to buy" a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > ah, the price is not low, the style is ordinary, there is no characteristic, the fabric quality is not exquisite, the craft is not very good. "

Ms. Xu, who is shopping, said that her clothes were bought on the Internet or in small shops. If they want to buy them, they will also go to the mall.

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< p > "sandals sell well, and socks," said a salesperson in the clothing District of the supermarket. Clothes and trousers are not very well sold, especially bra.

The person in charge of a supermarket in Yongle Road confirmed this statement: "in addition to some elderly a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a >, it is good to sell socks and slippers, and clothing sales are declining every year.

The responsible person said that by the impact of e-commerce and professional clothing stores, clothing sales in supermarkets are becoming more and more difficult.

As of this month, sales of clothing in the supermarket dropped by 38% over the same period last year.

Every year, supermarkets conduct questionnaires for customers of all ages, and find that young people have some opinions about the clothes sold by supermarkets, hoping to buy more clothes that are suitable for them and are inexpensive.

However, the industry pointed out that the supermarket clothing area is also restricted by the size of the business area. Some large a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing "/a" manufacturers have chain stores all over the country, so they are not particularly optimistic about the supermarket market.

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< p >, however, the reporter understands that there are new growth points of clothing sales in individual supermarkets, mainly through the introduction of exclusive brands and fashion.

It is understood that in 2010, the Wuxi store launched some exclusive agency brands, such as "Baez Carol", which is a brand similar to "UNIQLO" for young people. It is simple and fashionable, convenient to wear, and there is a way to make supermarket clothing into a brand clothing sale.

Previously, supermarkets in Wuxi had held sports brands such as "Nike", "Adidas" and "Lining". There were also clothing sales such as "Disney", "JEANSWEST" and so on.

Sale will be sold in the past few years, about 50 percent off of the old.

It is revealed that the sale will be about 30 thousand yuan a day, about two times that of normal sales.

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< p > it has been revealed that at present, a large supermarket in Wuxi is planning to fix this sale in a long time and set a certain area in the garment area as a fixed "brand goods" clearance shop.

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