My ECCO, My World, My Fashion.

Today, at the friendship Hall of Shanghai Exhibition Center, ECCO ECCO, a famous shoe manufacturer from Denmark, invited many new fashion designers. Inspired by the natural elements of ECCO ECCO's new autumn and winter series, it gave a wonderful interpretation of "my world, my fashion and my ECCO" personality feast.

Shanghai, August 1, 2008 - as the world's fashion brands are in China's market, China's local design force is beginning to start on the world stage, and when we worship the top designers, the more we know how to express our fashion personality.

Based on the improvement of consumer tastes, the major fashion brands have also been paying more attention to young local designers.

ECCO ECCO is also a pioneer leader. It focuses on supporting the development of China's local design industry, providing a platform for the local cutting-edge designers to show themselves in front of the public.

Today, at the friendship Hall of Shanghai Exhibition Center, ECCO ECCO, a famous shoe manufacturer from Denmark, invited many new fashion designers. Inspired by the natural elements of ECCO ECCO's new autumn and winter series, it gave a wonderful performance of "my world, my fashion and my ECCO".

Miss Kelly Chan, a famous actress in the Asia Pacific region, also appeared at the event and unveiled a scholarship specially designed for the school of art and design of the school of clothing, Donghua University, with ECCO ECCO.

The "my world, my fashion, my ECCO" is an interpretation of the basic philosophy of ECCO ECCO: "we can freely and freely choose our own style, a self expression style that makes us feel comfortable and gives us strength.

ECCO believes that the combination of style and comfort is entirely possible, and comfortable shoes will enhance our inner strength, charm and vitality.

As an important part of ECCO ECCO's 2008 autumn and winter promotion campaign, Walk IN Style aims to publicize this personalized style.

He walked into the exhibition hall of the friendship Hall of Shanghai Exhibition Center. The enviable space was filled with the little thoughts of the host family.

The new ECCO ECCO series has done enough articles in the word "nature and fashion". The design of human nature, the collocation of natural colors and the use of natural materials have brought the brand's natural comfort from the overall line to the details.

Accompanied by music, the famous models Lisa S, Pei Bei, Wang Wenqin and Xu Liwen bring together four models of multinational fashion designers who have international vision and modern design language. They are: He Yan and Zhang Xin of China's new strength, Guo Hui Shan in Hongkong of China, and an Teng spring from Japan.

Choose the popular elements from ECCO ECCO shoes this season, with their different fashion perspectives and distinctive personal styles, with different occasions to wear, or romantic sex, or heroism, or dynamic youth, will fashion and comfort hand in hand.

It is learnt that the activities of the "ECCO Walk IN Style" ShangHai Railway Station are the first stop in Asia after the "ECCO Walk IN Style Award" held at the Copenhagen Fashion Week held by Denmark headquarters in ECCO, Denmark. The next stop will be the fashion capital: Hongkong.

The Danish "ECCO Walk IN Style" award was awarded by Danish native designer Karen Simmonsen. She donated all of her prizes to charity organizations for children in need.

At this ShangHai Railway Station, the award-winning student of the school of Arts and design, Donghua University, will receive an internship at ECCO Danish headquarters, giving them the opportunity to share ideas and ideas with foreign designers, thereby developing their vision in the field of design and creativity.

Referring to the original intention of launching the event, Mr. Cogeorge, general manager of ECCO ECCO China, said: "the concept of ECCO Walk IN Style activity comes from a year ago, we want to further strengthen the field of successful women's shoes, so that it can be well displayed in different fields and different occasions.

In Asia, we are on the top floor, focusing on cooperation with cutting-edge designers.

ECCO not only regards itself as a fashionable brand, but also concerns a brand with good design concept.

Good design not only looks attractive, but also makes you feel comfortable from the bottom of your heart.

That's why ECCO has always stressed the importance of comfort.

By supporting local designers in Asia, we hope that our consumers will also feel the fashion design from Denmark.

ECCO ECCO has always believed that a pair of comfortable shoes is the foundation of inner strength, charisma and youthful vitality.

What we are advocating is a comfortable and fashionable attitude. For this reason, we have been trying and trying hard. ECCO ECCO hopes to pmit such information to consumers.

My world, my fashion, my ECCO, a personal style of praise.