Beijing Chaoyang Joy City Openly Supports Double Eleven O2O Activities For Fitting Rooms To Support Customers' Copy Numbers.

The double eleven is coming soon, and the clothing stores of the major electricity suppliers and shopping malls are preparing for this grand annual shopping carnival. Last year, Tmall broke through 20 billion. How many plans did they plan to break through this year? Now let's take a look at the report of Chaoyang Joy City with the world's clothing and shoe net.

On November 4th, the traditional shopping mall, which has always been considered to be incompatible with the electricity supplier, has launched an olive branch to Tmall eleven. It is learned that Beijing Chaoyang Joy City announced its support recently. Tmall double eleven O2O activity He said he would like to be a customer fitting room, and consumers could copy the number of the goods at will.

Chaoyang Joy City said, from November 1st to November 11th, the full range of businesses will be open to consumer numbers, consumers can copy at random.

Chaoyang Joy City WeChat public number high profile expressed willingness to do business fitting room

Besides, Joy City It also announced the 9 brands of Tmall's "shop to experience, crazy grabbing" in its shopping mall, including GAP, Baogu glasses, G-STAR RAW, LEVIS, Toys R & D, NINE WEST and so on. On the day of November 11th, consumers can get different amounts of vouchers when they scan their Tmall flagship store's two-dimensional code.

It is understood that the joint line shop promotion is a major strategy of Tmall double eleven this year. According to people familiar with the matter, Tmall will adopt the following two steps during the "double eleven" period:

(1) offline brands can send unequal coupons to users in advance one month before the store or counter. The coupon can be used centrally online during the "double eleven" period.

2. During the "double eleven" period, the coupons provided by the brand online can be returned to the purchase of goods under the line.

In addition, it is understood that many brands have begun to put two-dimensional codes in exclusive stores to attract users to online shopping.

External prediction, tradition Brand dealer In particular, large shopping malls will undoubtedly oppose the strategy of Tmall. The famous household stores, red star, and even Tmall strictly prohibit offline sales promotion of Tmall double eleven promotional activities. And the voice of "Chaoyang Joy City" voluntarily fitting room brings another color to the relationship between online and offline.