Children'S Clothing Accessories Market Potential Unlimited Accessories Have Been Given Higher Mission.

< p > a lot of people talk about accessories. The first thing that comes to mind is their taste and high price. They are linked to successful consumers and strong purchasing power consumers.

However, looking at the current development of clothing, we will find that the importance of accessories in children's clothing is more and more important.

"Compared with adults, children's demands for accessories are higher and more pure. Fashion, beauty, comfort and environmental protection are the main directions for children's clothing accessories in the future.

Cai Weipeng, C+K fashion designer CEO, who makes fashion apparel, said that the development of children's wear industry brings new opportunities for more apparel enterprises as the whole garment industry gets into a sluggish development.

Similarly, as a supporting industry of clothing, accessories development and design has become an important bargaining chip for products to win competition. Children's clothing enterprises will spend more energy on accessories, design and other links.

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< p > speaking of children's clothing, recently, a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > Shishi children's wear < /a > is regarded as "proud and exalting", especially the leading enterprises in Shishi children's wear industry, including Xiao Pi Pi, Ji Jile and big brother, etc., with the help of celebrity endorsement, animation marketing and loan placement mode, the Shishi children's clothing is pushed to a whole new height.

"Huge market demand calls for original products of children's clothing. Therefore, excipients will undertake a great mission and bring vitality and vitality to children's clothing products."

Small leather company, a business executive said.

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< p > it is understood that in recent years, Shishi < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107105" > excipient industry < /a > rapid development, mainly due to three major actions: first, to establish a garment industrial base, to promote excipient development; two, to cultivate and expand the local children's wear market, and to actively develop children's clothing market at home and abroad; three, to establish a children's wear industry association, to lead the Shishi children's clothing industry to encirclement, and to achieve new development and leap forward.

Shishi accessories industry, inspired by the development of children's clothing, has increased investment in product research and development, product design, market expansion, and base construction, and has promoted the core competitiveness of children's clothing enterprises and children's clothing products by supporting ways, and supported Shishi children's clothing enterprises to achieve a new and bigger development! < /p >

How much room for development of children's clothing accessories market driven by many brands? P, according to an industry expert, "this is a newly made cheese. Anyone who moves will taste the sweetness."

In short, China's children's clothing industry is growing, and its growth space is larger than that of adult clothing.

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< p > National Bureau of statistics data show that the number of children aged zero to 16 in China is as high as 380 million, with an estimated annual increase of 16 million newborns.

After 2005, China entered the peak of fertility.

This means that the demand for children's clothing market is huge and growing.

In particular, parents belong to the "post-80s" family, highly praised the high quality of life, and the brand requirements of children's clothing are higher.

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< p > it is understood that the consumption of children's clothing in China's urban residents has been on the rise, far from being saturated.

In the next 5 years, the potential of children's clothing industry in China has a market scale of 100 billion yuan, and it is growing at a rate of 30% every year.

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< p > according to the clothing industry analyst, the gross profit of children's clothing is very high, averaging 60%, and some even exceed hundred percent.

"A set of cotton underwear with a price of only 6-9 yuan, the selling price in the shopping mall is around 40 yuan."

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< p > however, in the current domestic a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > children's wear market < /a >, there is no great advantage for local brands. There is a phenomenon that "international brands are flourishing and domestic brands are also few and disorderly".

According to statistics, nearly 50% of children's clothing market is entrenched in foreign brands, and ADI and Nike are among the best.

The other half of the market, professional brand children's clothing accounted for only 30%.

Especially with the rise of e-commerce, it has added a fire to the children's clothing market.

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< p > < strong > the industry chain of local brand is backward, < /strong > /p >

< p > however, the children's clothing brand market is expanding like a raging fire.

Parker lane, who just joined Kappa, ended his 3 year cooperation with Lining last year.

Li Ningxin, director of business development department, explained that the failure of the two sides to achieve performance expectations is an important reason for choosing to break up.

The contradiction between the two companies is mainly due to differences in management cognition.

Parker lane is an independent company, which has led to the failure of Lining's management intentions to be implemented.

It can be seen that different types of inter firm cooperation still need to be objective and prudent.

However, in terms of product expansion, opportunities and challenges still exist.

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"P", how much room is there for children's clothing accessories market in the rush of brands? Insiders say, "with more and more clothing companies entering the field of children's wear, children's clothing accessories have become a new" cheese ".

The present situation is that whoever moves cheese first will be able to taste the sweetness.

This person further analyzed that China's children's clothing industry is growing, and its growth space is larger than that of adult clothing.

At present, the number of children aged zero to 16 is nearly 400 million in China, and an estimated about 10000000 new babies are expected each year.

This means that the demand for children's clothing market is huge and growing.

In particular, parents belong to the "post-80s" family, highly praised the high quality of life, and the brand requirements of children's clothing are higher.

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