Where Is The Dawn Of China'S Growing Clothing In 2014?

< p > 2013, affected by industry development and market environment factors, China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > a target= "_blank" href= "_blank" > 2012 ~ 2013, the growth rate of earnings growth slowed down. A series of predicament, such as intensified international competition, weak domestic demand, raw material prices and financing difficulties, are accelerating the self innovation and development of enterprises. < /p >
Under P environment, small and micro start-ups are facing challenges and opportunities. In order to accelerate the rapid growth of small and medium-sized garment enterprises in China, a group of garment enterprises with strong development strength grew up first, and launched the evaluation of Chinese clothing growth brand 5 years ago. < /p >
< p > after last year's predicament, this year's growth oriented Chinese clothing brand has brought the power of model to small and medium enterprises. Interpretation: growth brand CHIC2014 China International Clothing < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Expo, by the China Textile Industry Federation Circulation Association and China Clothing Association Co sponsored "cohesion brand dream to cast a model force" - the 2014 China clothing growth brand press conference also appeared in the same period. Many industry leaders and guests attended the conference, including Wang Tiankai, President of China Textile Industry Federation and President Xia Lingmin of circulation branch. < /p >
< p > it is understood that the evaluation of Chinese clothing growth brand was first launched in 2010, aiming to focus on and enhance the growth and growth environment of China's clothing independent brand, and accelerate the rapid growth of small and medium-sized garment enterprises, and jointly cultivate and create the growth strength of Chinese clothing brands. The staff member of the organizing committee said: "this year is the fifth year of the evaluation of the brand growth of Chinese clothing. This work started in October 2013. As of March 11, 2014, a total of 121 evaluation materials were recommended from the national clothing professional market and local trade associations. A total of 79 garment enterprises declared" China's clothing growth brand ", and 42 garment channel operators declared the" excellent channel of Chinese clothing brand ". < /p >
< p > through careful examination and industry publicity procedures, 59 brand enterprises such as Han dresses, drunken coolers, Jordan cloth and Paul beatany were selected as the "brand growth brand of Chinese clothing". The 25 channel operators such as Guangzhou Rui Trading Co., Ltd., Beijing Gao ZIS Brand Operation Co., Ltd. and Guangzhou East zhe Trade Development Co., Ltd. were selected as "excellent channel providers of Chinese clothing brand". < /p >
What are the characteristics of these winning brands and operators? < p > < strong > < /strong > < /p >
In the "report on the evaluation of Chinese clothing growth brand in 2014", the "P" circulation branch pointed out that the 59 "Chinese clothing growth brand" was awarded in 2013, the average sales volume was 54 million 760 thousand yuan, and the increase of 2012 - 2013 was more than 10%. From the analysis of relevant data, we can see that these small and medium-sized garment brand enterprises in the growing period have maintained a good foundation for development and have strong growth potential. < /p >
< p > the growth potential of enterprises is not only reflected in sales volume, but also has made great progress in information management and brand communication. More than 75% of the shortlisted enterprises have built ERP information management system. < /p >
< p > brand is the commanding point of market competition. As China's economic development speed has changed from rapid growth to steady growth, China's garment industry has gradually transformed from volume expansion to brand building, and brand strategy is also upgrading to the national strategic level. It can be said that the upgrading of brand value has become an important goal and symbol of brand building transformation and upgrading. And this release is not a commendation, but rather a demonstration of the medium and small enterprises in the industry. I believe this conference will bring more thinking to the enterprises. < /p >
< p > < strong > Future: promote more enterprise development < /strong > /p >
< p > Zhang Li, vice president of the China Textile Industry Federation, pointed out at the meeting that the small and medium-sized clothing enterprises, especially the growth type a target= "_blank" href= "//www.sjfzxm.com/", the brand clothing /a enterprise, is the foundation of the brand development of the garment industry in our country. Only by vigorously improving the branding degree of the small and medium-sized clothing enterprises, cultivating a batch of garment enterprises with strong development strength can they promote the branding process of our small and micro garment enterprises more effectively. < /p >
< p > 2014 is the year of China's reform and an important turning point in deepening the reform of the industry. According to the analysis of the industry, the future advantages of the garment industry will fall on sustainable technology, brand and talent development. For brand enterprises, it is necessary to adapt to the new industry pattern through continuous reform and innovation and business model innovation. In the outline of the 12th Five-Year plan, we explicitly put forward that we should enhance the capability of product development and brand creation, and promote the strong manufacturing industry in China. < /p >
< p > there are more positive news in this year's policy. It is understood that the Ministry of industry and information technology recently issued "on the industrial cluster regional brand building pilot demonstration work notice." The notice clearly pointed out that the provincial units need to strengthen the professional guidance for the pilot projects of regional brand construction; actively play the role of brand cultivation experts and professional institutions, provide professional support and services in brand cultivation, quality management, intellectual property management and other aspects; strengthen policy and project support, actively strive for local government financial and tax policy support, and strengthen cooperation with finance, development and reform, commerce, industry and commerce, quality inspection and other departments to jointly promote the regional brand construction of industrial clusters. < /p >
< p > in response to this notice, Xia Lingmin, vice president of the China Federation of textile industry and President of circulation branch, made clear that in the future, efforts will be made to improve hard work in brand cultivation. He said: "the association has been committed to the growth and development of China's apparel growth brand. After 4 years of support work, many of the growth oriented clothing brands have emerged. Turnover has increased from 100 million yuan to 100 million yuan in the past, and some enterprises have become among the well-known brands. In the past, China's clothing growth brands all focused on the traditional independent clothing brands that grew up in the professional market. With the change of the times and the innovation and development of the business mode, e-commerce brands, independent a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" brand, these growing brands which are more and more concerned by the society and the market also need the support of the industry and the market. < /p >
< p > as we all know, e-commerce will become one of the mainstream channels of clothing marketing in the future market. However, according to the survey, most of the professional market is not very high in traditional brand enterprises' participation in e-commerce, or participate in the electricity supplier, but the income is relatively low. Some brands of e-commerce channels are not even 1/5 of the traditional marketing channels. As a result, China's clothing growth brand from the beginning of this year has also taken part in designer brand and e-commerce brand participation, hoping to absorb and support the growth of more excellent domestic independent clothing brands. For example, in this year's brand enterprises, "Han Du Yi house" belongs to e-commerce brand with strong growth and good momentum of development. < /p >
< p > Xia Lingmin said: "in the future, the association will set up a number of representative growth brand enterprises, and encourage more enterprises to develop actively with the exemplary force." < /p >
< p > it is understood that in addition to the establishment of a number of representative growth brand enterprises, the China Textile Federation circulation branch will also work hand in hand with all brand incubation bases, and provide a more penetrating brand service for China's apparel growth brands according to the service mode of the "Convention on the service of China's clothing brand incubation base". < /p >
< p > the China Textile Alliance circulation branch will also combine the 2014 plan of the circulation branch to build the "five platforms and three projects" service targets, strengthen the efforts in brand cultivation, e-commerce services, professional training, and so on, and earnestly make efforts in order to enhance the strength of growth brands and accelerate the growth of small and medium-sized independent brands in China. < /p >
< p > the growth and growth environment of the main brand will accelerate the rapid growth of small and medium-sized garment enterprises, and jointly cultivate and bring up the growth force of the Chinese clothing brand ecology. The staff member of the organizing committee said: "this year is the fifth year of the evaluation of the brand growth of Chinese clothing. This work started in October 2013. As of March 11, 2014, a total of 121 evaluation materials were recommended from the national clothing professional market and local trade associations. A total of 79 garment enterprises declared" China's clothing growth brand ", and 42 garment channel operators declared the" excellent channel of Chinese clothing brand ". < /p >
< p > through careful examination and industry publicity procedures, 59 brand enterprises such as Han dresses, drunken coolers, Jordan cloth and Paul beatany were selected as the "brand growth brand of Chinese clothing". The 25 channel operators such as Guangzhou Rui Trading Co., Ltd., Beijing Gao ZIS Brand Operation Co., Ltd. and Guangzhou East zhe Trade Development Co., Ltd. were selected "China a href=" //www.sjfzxm.com/news/index_s.asp "clothing brand < /a > excellent channel business". < /p >