International Giants Compete In Latin America For Treasure Hunt

Here world Clothing shoes and hats The Xiaobian of the network tells you about the international big names competing for the Latin American treasure hunt.

A few days ago, the Columbia clothing association announced the statistics of the Columbia fashion trade exhibition held in Medellin in July this year. Including the exhibition and closing transactions, the exhibition set a turnover of US $380 million, triggering a strong response from international fashion retailers, especially luxury brands.

CPP, a fashion industry consultancy, predicts that luxury goods consumption in Columbia is expected to exceed Brazil, one of the BRICs, this year, thanks to its huge market potential in consumption categories such as holidays, fashion, accessories and watches. Fashion brands also say that Columbia is within their plans and is a market that must be taken.

50 million of the consumer base ensures that Columbia has the second market place in Latin America, with assets in the millions of US dollars, accounting for about 47000 people, which provides a huge growth space for luxury consumption. In the past 3 years, Columbia's GDP has maintained a growth rate of around 4.8%, of which the fashion industry has done a great job. Euromonitor International, a market research firm, points out that the annual sales volume of clothing retail industry in Columbia will reach US $870 million in 2013~2018 years. At the same time, the compound annual growth rate of Columbia's fashion industry has remained at around 9.4% in the past 10 years and is second only to Brazil in Latin America. In 2013, the total volume of clothing exports from the United States to Columbia has increased to 209 million US dollars.

In the past, because of the hidden danger of safety, the affluent group in Columbia was rather low-key. They used to spend abroad. Luxury goods 。 Now, when they begin to consume at home, their strength has surprised the luxury brands and retailers. Abundant oil resources have created Columbia's richest class. "Credit Suisse 2013 Global Wealth Report" points out that the number of millionaires in Columbia even surpassed Saudi Arabia and the United Arab Emirates.

Columbia fashion native Brenda Diaz de la Vega said Medellin is a huge and comprehensive textile industry base in Columbia, while Bogota is the center of the local fashion and design industry. At present, in Columbia, the competition between foreign brands, Columbia old brands and cutting-edge local brands is becoming increasingly fierce. In addition, the competition for international brand agents is also in full swing.

Although the consumption power of Columbia people has increased greatly, the fluctuating exchange rate, heavy taxes, high housing prices and political factors are all affected. Latest fashion Risk factors for industrial development.