Details Of Store Sales Should Be Noted

Many people have this habit. When he goes shopping with many friends in a shopping mall or a specialty store, he or she consciously or unconsciously likes to shop in a mental shop or dislikes a store. Even he will transmit the feeling to his colleagues. This is a subconscious behavior. Why is that? I think the salesperson in the store has left a bad impression on the consumers in the process of selling goods. A consumer from a shop can feel the sales atmosphere of the store and score the service for the shopping guide. After expert certification, if the consumer is satisfied with the first impression of the store, the consumer will maintain this good mood for 10-20 minutes, which can be enough to guide the shopping guide. If the first impression is not satisfied, the consumer's bad impression on the store will last for about 40 minutes, so the next work will be very difficult.

It can be seen that the shoppers at the store are very important to greet customers from the very beginning. Sometimes, we sometimes make mistakes even in our store sales process, which are unintentional mistakes. We should avoid them so as to raise the turnover rate of the stores. Let's look at the details that must be avoided in the sales process of the store.

　　 Replace negative tone with positive tone.

I often see stores. Shopping guide When you see a customer coming to your door, you will greet him with a smile. You can't say, "Sir or Madam, please come and see." This is a very common mistake in the daily work of the shop guide. What is "casual look", customers will think, so this store has nothing I can choose, and if there is nothing I can choose, then I will go to another store.

"Sir / madam, please come this way. This is my company's new style, which is quite popular this year". This is the right thing to do, so that customers can tell the customer that the company has a new listing, and then take advantage of this opportunity to approach customers and introduce customers to the new products before finding opportunities to introduce products.

Of course, there is another case. When customers first enter a shop, they often hear the guide member calling "welcome to come" far away. When they see the customer just want to see the material and style of a garment, they hear the guide member say, "this is the new style of the company." This will not frighten our customers. Customers will want to "choose what they want from the store" and give up their choice of goods at the store.

The shopping guide can smile and nod when he is busy. He welcomes the arrival of customers. When customers like a certain item, when they haven't greeted a customer, they should not yell at the side. Customers can choose first, and when they ask questions, we are giving answers.

　　 Replace command type with request tone. tone

"Look over here" (command tone).

"You try it" (commanding tone)

"Please come here to see" (request tone).

"Please go to the fitting room and try it to see if it fits well" (request tone).

In the process of selling, our first line shopping guide often fails to notice the tone of their communication with customers. These commanding tones bring harm to customers. The imperative tone is obsessive-compulsive, which makes the customers feel uncomfortable. Customers come to the store to enjoy the service, rather than to get angry with us. The salesperson should use the command tone as little as possible in the daily sale process, instead of using the request tone, "please," "please" and so on.

　　 When I refuse, I'm sorry. request And use

"We have no discount on this commodity".

"I am sorry, we are all manufactured by the factory. The price is clearly marked. The quality of the goods is fully guaranteed. Do you care about the quality of the products?"

"We haven't arrived yet."

"I'm sorry, this is very popular, but we can try to help you order it" (right).

The use of a refusal statement is to shut out the requirements of the customer, resulting in a psychological problem that is not negotiable to the customer. Your request is not satisfied. If you want to, you can buy it. If we don't want it, we will have no way to deal with it. It is a feeling of respect for the customer when using the sentence which is sorry, although I can't satisfy your request, I can meet your other requirements.