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Parkson'S Action Is Slightly Slow. The Only Change Is The Establishment Of An Online Shopping Mall.

2015/11/4 20:52:00 85

ParksonOnline Shopping MallBrand Strategy

Parkson will develop in the future or take the high-end route or make a combination with the shopping center.

Slow change will be eliminated by the market.

First tier cities have already come to business.

Shopping Mall

In general, department stores can no longer survive independently.

The two or three tier cities can still survive, but we should pay more attention to the location problem.

Moreover, according to public information, more than 50 are currently in Parkson.

store

There are more than 30 stores aged over 9 years. It is foreseeable that in the near future, a series of problems such as aging of stores and outdated facilities will be further revealed.

Reporters noted that in June last year, Parkson official website information showed that they had 57 branches in 37 cities in China.

Today, we will update it as follows: there are 58 branches in 33 cities.

There were fewer than 4 cities, but there were more than one store.

This also shows that

Parkson

Close shop and new shop are normal adjustment.

Also from the side should be Baisheng, the above responsible person said, there is also development in Henan, the next Parkson or in Zhengzhou, Luoyang.

Analysis of the industry, Parkson this wave of "Guan Dian Chao" and its founder Zhong Tingsen's re emergence of the mountain.

It is understood that Zhong Tingsen first adjusted the small and medium-sized department stores, the body size below 30 thousand square meters of department stores, if not profitable, will face the danger of being turned off.

Before closing the Ji'nan store and Changzhou store area is about 30 thousand square meters.

Many people in the industry say that as the market changes, the department store must be bigger and better now, so that we can make the whole brand and try to pform, for example, 100 thousand square meters or even bigger.

Unfortunately, the project area of Baisheng developed in the past few years is not large.

The so-called "strategic adjustment" is also closely related to Parkson's decline in China's performance.

However, even if Zhengzhou Baisheng (East Taikang Road store) is currently adjusting, it has to be said that such adjustment is a bit late.

Looking at the Zhengzhou market, such as Beijing Hualian, Wangfujing, big merchants, new world department stores, and so on, since last year, the respective formats have been adjusted to varying degrees.

Parkson's only change to the outside world is the establishment of an online shopping mall.


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