The Clothing Store Is Decorated So As To Keep Customers Away.

1. Increase the vivid props of the clothing store.

1. increase the light box and neon lights.

As a ground advertisement, light boxes are used more frequently in the daytime and at night, and there are more opportunities to use. Neon lamps are mainly used at night, and the advertising effect is quite obvious.

These two ways of expression are mainly used to display the corporate image and enhance the company's popularity.

You can see a very bright light box advertisement in the model store.

2. window advertising

Window display is a traditional advertising form for displaying products. When franchisees decorate windows, they are more of an atmosphere for making sales products, so that they can create an affinity on the whole so that consumers can feel it.

And is willing to walk in to buy products.

3. banners

Banner advertising is a short-term behavior, mainly used in opening, promotion, and some festivals such as the 1st anniversary celebration and reward activities.

At the end of the activity, do not let the hang time of the banner too long, resulting in a dull and broken color, affecting the image of the enterprise.

4. sound configuration

Music is very good for product promotion.

There are often melodious music at the entrance, which is very helpful to the attention of consumers outside the door, regardless of whether or not he has a desirable product.

According to a survey, 70% of people like to shop in music shops.

In view of this, in the franchised stores, please play some music suitable for the environment in the shop.

The attention and the time of staying in the store.

Two, the lively techniques of clothing store construction

1. expression of blank

When there is nothing around an object, its "solitude" attracts people's attention.

For example, placing a thing on a lonely square, though a bit weird, is very conspicuous. You can't do it without looking at it. This kind of expression is called blank.

The ratio of product and blank is three to seven or two to eight. The product can be highlighted and looks very generous. The opposite ratio not only reduces the impact on vision, but also reduces the grade.

It is not the greater the blank space, the better. In short, the right balance and proper harmony between the product and the blank space should be achieved.

2. highlight the effect of the product with the background.

Things surrounded by outer edges can also attract people's attention, and it is easy to understand them. This is the "external decoration effect".

For example, distinguished photographs and paintings are often framed with special frames.

When we use window displays, the surrounding windows are usually made with a distinctive border, which makes pedestrians naturally put their eyes on the products in the window.

Lighting

If we can fully grasp this principle and apply this outer decoration effect flexibly, we can effectively improve the "eyeball" effect of consumers.

3. use magnetic display to induce consumers.

If

Relatively narrow, and no effective interval, we can properly use the magnetic display method, to attract consumers' interest, so that he is interested in shopping in the whole store.

Specific practice: set up a small and exquisite exhibition stand (island platform) every other distance, attracting consumers like magnets, enabling him to go deep into the shop step by step.

Of course, this kind of demonstration in the shop can not only induce consumers, especially in larger shops, it can also effectively stimulate consumers' interest in shopping, and take into account the auxiliary role of improving store image and adding shop charm.

When we are building a terminal, we must systematically consider some carriers that need to be used to help convey relevant information. In the whole environment of the franchisee, vision, language and shape can enlighten consumers. How to integrate these visual and linguistic elements to imperceptibly attract the attention of consumers is very important.

Just like the "dance cell phone" launched by Amoy in the year, the mobile phone dance was suddenly moving and beautiful, attracting millions of people's attention.

Today, all the work done in the franchisee is to let the franchisee dance and shine.