LV And Supreme'S Combined Series Won A Great Victory.

According to the world clothing shoes and hats net,

The highest growth record since the outbreak of the global financial crisis in 2011.

In the first half of the fiscal year, the French luxury group recorded a revenue of 19 billion 700 million euros, an increase of 15% over the same period last year.

The profit also increased by two digits, to 23%.

Of course, part of the reason for the rapid growth is the same period last year.

The industry is bogged down in terrorist attacks.

As a result, Bernard Arnault, the group's chief executive officer and chief executive, predicted 2017 at the beginning of this year.

Over the past six months, there has been a marked improvement in all markets and categories.

Luxury goods in China

After many years of silence, it began to warm up last year.

2017 in the first half of fiscal year, the Asian region, excluding Japan, recorded a year-on-year growth rate of 29%.

The Japanese market was encouraged by the Louis Vuitton 2018's early spring Kyoto release, and sales increased significantly.

Jean-Jacques Guiony, chief financial officer of LVMH, said by telephone that the Japanese market is healthy because of its stronger local consumption power.

In the six months ending June 30, 2017, sales of group fashion and leather goods increased by 17% over the same period last year. LVMH's brand Rimowa, which was bought last year, was first included in sales.

Earnings mentioned that the group's brands Fendi, Kenzo and Givenchy basically maintained the original growth rate.

The most brilliant brand in this category is still Louis Vuitton.

Although the Louis Vuitton x Supreme series is not available for a long time, its sales volume is actually gratifying.

"Product innovation will achieve the next growth point."

Bernard Arnault said at a conference call with investors.

As part of the strategic adjustment, LVMH has shut down some Louis Vuitton shops with poor sales performance, of which 8 are located in China.

"We don't need so many stores anymore."

Obviously, Bernard Arnault put more effort into the online platform.

Just a week ago, Louis Vuitton launched an official electricity supplier in China, and even supported Alipay.

And the group level business platform 24 S vres has also been on-line.

"When a brand is on the rise, we must consider strengthening the digital business."

Robert Burke accepts the fashion industry media Glossy interview, for example, "look at how the open cloud group pushes Gucci -- when you find people are concerned about the brand and then go back to the Internet search, they should walk in front of the customers."

As chief executive officer of Robert Burke Associates, a retail management consultant, he believes LVMH is working hard to get close to the younger generation.

Whether it is digital marketing or product design, it is easy to see the brand's intentions.

Not long ago, Louis Vuitton, who had been involved in Tabulation for 15 years, also launched the first smart watch Tambour Horizon.

LVMH's performance in the first half of this year is indeed good.

In May this year, the world's largest luxury group also topped the Paris CAC index at 117 billion 60 million euros, squeezing Total, the world's sixth largest oil company.

Nevertheless, the group president is worried.

"In such an uncertain environment today, we have to be more cautious in the second half of the year."

Bernard Arnault said.

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