It Takes Only One Hour To Arrive At The Home Of The Sea Group.

US group takeaway is about to join.

Electricity supplier orders distribution of the army.

Following public comment and

After the cooperation is launched, the group will take the goods to the store next to the Hai Lan home line, and promise to deliver it to the users in an hour.

"The US distribution system is now basically straightened out and will be launched after the Spring Festival."

An insider from Hai Lan home revealed.

"Some details are still communicating. Now it is the trial operation stage."

These people said.

After the opening of distribution service, the order submitted by users in the public comment will be distributed by the US mission.

When asked whether there was a plan to further enter the US regiment platform at the Hai Lan home, the other side responded, "step by step, first take the takeaway distribution down and run smoothly."

According to the world clothing shoes and hats net, at present, Hai Lan's home has entered the public comment and opened a service page called "Hai Lan home brand Museum".

Enquiries revealed that the brand hall had 53 on-line products.

To provide goods for sale, it is

The different location of Hai Lan home line next store.

Among them, 66 merchants were included in the Beijing area, and 142 merchants were included in the Shanghai area. Other popular cities were also included in the stores.

"Last year (2017) June and July, the US delegation reviewed with senior executives at Hai Lan's home."

In the meantime, the insiders of the Hai Lan family were more consistent in their contacts and wanted to try new channels.

After more than half a year's communication, Hai Lan's H5 page finally embedded in the public comment platform.

This is not the first time public comment has opened an example for the clothing brands of Hai Lan home.

It is understood that public comment on the "shopping" category, currently has a "brand clothing" plate, including MUJI, H&M, ZARA and UNIQLO clothing brands have been settled.

Among them, ZARA has a single product of up to 3378 pieces.

The only difference is that apart from the brand house of Hai Lan home, the single product in the above brand hall is only for users to browse information and comments, and can not buy directly.

At the same time, the public comment will be marked on the side of each single product reference price.

On the other hand, the single product in the brand house of Hai Lan home is closer to the official flagship store of the POP platform, and every single item can jump from the "rush to buy" to the payment page.

This may mean that public comment is trying to direct physical commodities online pactions.

Just as the former takeaway industry executive analyzed the small program, WeChat might refer to the logic of the takeaway, based on the geographical location, to make the retail brand shop single product online and visualized.

Next, the public comment and the business cooperation between the US group and the takeaway group can also be understood as accelerating the progress of the US group's takeaway logic and completing the horizontal expansion besides catering, life services and entertainment.

The US group had early tested online retailing.

According to the previous news, as early as October 2015, the US delegation approached the retail brands of the stores under the line.

At that time, many people in the industry confirmed that by talking about good coupons or group buying coupons with the brand side, the US group is trying to guide consumers to participate more in the activities of offline stores so as to enhance the sales performance of stores.

Today, however, retail brands have not become the mainstream of the US platform.

In the current layout of the US group, it covers food, takeaway, air tickets and accommodation. Catering is still a strong business of the whole platform.

According to the US group's comments, CEO Wang Xing revealed that in 2017, the US group's comment volume exceeded 360 billion yuan, with a turnover of 33 billion.

In addition, Wang Xing explicitly stated in 2017 that he would intervene in "new retail" and open shop under the line.

In the latest round of business adjustment, the US group commented on the establishment of new business groups and large retail business groups, respectively, by Zhang Chuan and Wang Huiwen as president.

The new arrival business group integrates the original restaurant catering, catering ecology, comprehensive store and intelligent payment business, online and offline comprehensive synergy, two-way access, enhance the user experience of the entire scene, deepen the whole chain of business empowerment.

Large retail business groups, including fresh retail, takeaway, distribution, catering B2B and other businesses, strengthen the takeaway distribution network, build fresh retail capabilities and other new capabilities, and comprehensively layout the large retail ecology.

It is worth noting that in January 2018, Wang Puzhong, the head of the US group's comment on takeaway and distribution business, was promoted to senior vice president of the group. He continued to take charge of the takeaway distribution business, and as a class committee of the large retail business group, strengthened the construction of the takeaway distribution network, and actively promoted the overall layout of the large retail ecology.

Two years later, with the cooperation of Hai Lan's home, the United States chose to try rhythmically.

Reporters learned that after the cooperation, the public comment will first conduct a free promotion for Hai Lan's home, and the specific promotion time needs further communication confirmation.

If the effect is good, the public comment will modify his system and provide more support for Hai Lan's home.

For this cooperation with the public comment, Hai Lan's home also does not emphasize the short-term sales pformation, and it does not necessarily require a substantial increase in efficiency.

For this Hai Lan's home to take out delivery, an insider analysis of a takeaway platform said that selling support for offline clothing stores through takeaway platforms is logically feasible. However, "the nature of reviews and takeaway is not quite the same. Comments are mostly done in the form of advertising. Takeaway is more O2O, logic is the same, that is, the cost of sending clothes needs to be assessed."

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Haolan house's three quarter financial report shows that in the main business revenue, the contribution rate of online sales is 4.9%, gross margin is 61%.

Offline sales accounted for 11 billion 633 million yuan, 95.1%, gross margin reached 40.08%.

According to the financial report, in the first three quarters of 2017, the number of terminal stores at Hai Lan home reached 17, with 4411 stores and franchises.

Its 5 direct sales outlets, 916 franchises and shopping malls, and 250 other brand franchises.

According to a recent data obtained by reporters, the proportion of online sales data of Hai Lan home has increased, accounting for about 7% of the company's overall sales data.

For many of the above online platforms, Hai Lan's home side also said it would not focus on working with a certain platform.

Not long ago, a picture of Ma Huateng and Liu Qiangdong, Wang Xing and other meals drew a hot discussion.

For Hai Lan's home, Liu Qiangdong, the Jingdong's high profile, is the platform of Hai Lan's home.

In the early February of this year, Tencent spent nearly 2 billion 500 million yuan on Hai Lan's home and gained 5.31% stake.

This time, with the cooperation of the public comment and Hai Lan's home, Hai Lan's home has been "talk about" the two big guys on the Ma Huateng table.

"At present, Tencent only has capital investment for Hai Lan's home, and this cooperation has nothing to do with Tencent."

A person familiar with the matter told reporters.

It is understood that at present, Tmall and Jingdong, Hai Lan's home has opened its own official flagship store.

After orders are placed on Tmall platform, they will be delivered by express delivery, such as Shun Feng, EMS, Tantong and so on.

And in Jingdong, through Jingdong's home Jingdong self flagship store order, will be delivered by Jingdong express.

After ordering the delivery of the US group's takeaway to the Hai Lan home, it will also open a precedent for takeaway distribution clothing.

More interesting reports, please pay attention to the world clothing shoes and hats net.