The Economic Point Of Lining'S Flying Torch

Up to now, I am still recalling the night of August 8th in Beijing.

The moment Lining held the torch high and lit the main torch tower around the scene, the world attracted attention and was unforgettable.

Who will ignite the main torch and how to ignite it has always been the focus of attention and the key point of speculation.

When the riddle was unveiled, there was a lot of persuasive facts to prove Lining as the main torch bearer. For example, 14 world champions, 106 gold medals at home and abroad, the only Chinese athlete who was selected as "the best athlete of the twentieth Century", let Li Ningcheng be an insurmountable peak in the history of Chinese sports, and no one can match him at home.

Indeed, Lining's achievements in athletic sports decide that he will become a candidate for the main torchbearer.

But this is not necessarily the only reason why the Beijing Olympic Organizing Committee has finally chosen him. I believe there are economic aspects behind this.

With the development of modern Olympic Games, especially after the Losangeles Olympic Games in 1984 achieved profits through market-oriented operation, the Olympic Games are increasingly rich in economic elements.

Although the Olympic Games have been avoiding excessive commercialization, the Olympic Games have become the "meat and potatoes" in the eyes of global businessmen.

In addition to expressing the traditional Chinese cultural elements of the world, the opening ceremony of the Beijing Olympic Games should, of course, also pmit information to the world about the elements of China's economic growth.

The ignition ceremony of global attention should be the most important element to convey many elements.

There is no doubt that the igniter and the ignition mode carry the great mission of pmitting various elements to the world.

Therefore, the demand for firemen should not be confined to the successful people in sports circles.

Lining's achievements in sports competition are self-evident, but his contribution to the development of sports industry is even more striking.

In 1990, Lining sporting goods Co., Ltd. was founded and Lining became general manager.

Since then, Lining, as a brand of sports shoes, sportswear and sports equipment, has gradually entered the common people's home of China, and has finally entered the arena of the world sports industry.

After more than ten years of arduous pioneering and diligent management, Li Ning Co has become the largest sporting goods company in the country.

From the beginning of the 1992 Barcelona Olympic Games, Lining sports products began to arm the Chinese sports corps and continue to this day.

In addition, more and more foreign teams are also using the "Lining" brand sports product, which represents the pioneer of competition between China and the world sports industry. These extra sports elements may be an important reason to lock him as the main torchbearer.

Adidas is a partner of the Beijing Olympic Games. Nike is also a sponsor of some sports events.

When Lining flew the Olympic torch to light the Olympic torch, the brand value of "Lining" will also soar.

China's sports need to rise, China's sports industry needs to rise, and China's economy needs to rise more.

Lining, who combines sports and economic elements, ignites the torch with the way of praises and fathers, and vividly interprets that "everything is possible".

Economically speaking, Lining not only ignited the Olympic torch, but also the dream of China's sports industry, China's manufacturing industry and even the entire Chinese economy.